Eridel Construction & Design

Project Details

We had the pleasure of working with Erin and Oliver Glueck, the husband-and-wife team behind Eridel Construction & Design, to bring their integrated design-build brand to life online. Together, we built a site that reflects what actually sets them apart: this isn’t a “husband builds, wife picks paint” operation — Erin brings true interior architecture, from construction documents to full design direction, while Oliver leads licensed, hands-on construction, and the two work as one team from concept to completion.

The new website showcases Eridel’s core services: full-home renovations, custom home building (including luxury waterfront properties), home additions and guest houses, standalone interior design, and selective light commercial design-build. Through a refined, editorial-style design, we highlighted their seamless one-team process, their craftsmanship, and their commitment to full-scale transformations rather than piecemeal, single-room jobs.

The site also integrates a tailored local SEO strategy connecting Eridel with Sarasota and the surrounding barrier-island communities — Siesta Key, Longboat Key, and Osprey — each built around real local nuance like coastal construction codes and neighborhood permitting jurisdictions, rather than generic city-swapped content. The result is a polished, design-forward website that positions Erin and Oliver as Sarasota’s go-to team for homeowners who want construction and interior design handled under one roof, by one dedicated team, from day one.