In less than a year, Colorado Fence & Deck and Harris Fence & Patio went from barely visible online to dominating Google’s search results. Colorado Fence & Deck jumped from just 10 keywords to 228, while Harris Fence & Patio grew from 40 to 219. Both now rank in the top three of the Google Map Pack and hold the first or second organic position for their markets. This case study shows how Rounded Digital’s AI-powered content strategy and results-driven approach helped these fence companies generate consistent leads, stay booked months in advance, and crush their business goals.
When small businesses come to Rounded Digital, they’re usually facing the same problem: they know their services are excellent, but their websites and SEO aren’t pulling their weight. Leads are inconsistent, Google rankings are weak, and growth feels capped.
That’s exactly where Colorado Fence & Deck and Harris Fence & Patio found themselves. Both companies had strong reputations locally, but online visibility was holding them back. In less than a year of working with Rounded Digital, both went from barely appearing in search results to dominating Google’s top positions, driving consistent leads, and fueling growth that keeps them booked out months in advance.
This is the story of how we helped them do it — and how our AI-powered, human-perfected approach is helping small businesses across the country crush their goals.
Case Study 1: Colorado Fence & Deck
When we first connected with Ryan and Selyn Lucero, owners of Colorado Fence & Deck, their website was nearly invisible on Google.
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At the start, their site ranked for just 10 total keywords across the first 10 pages of Google’s search results.
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Leads trickled in sporadically, leaving their schedule unpredictable.
We implemented our Web Design Starter Kit paired with our SEO framework, and the results speak for themselves.
In less than one year:
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Their keyword rankings exploded from 10 to 228 total.
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They are now ranking in the top 3 spots of the Google Map Pack for fencing-related searches in Littleton.
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They consistently hold the 1st or 2nd organic position for the most valuable fencing keywords.
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They’re booked out two to four months in advance, with a steady stream of inbound leads keeping their crews busy.
On top of the raw rankings, their estimated monthly traffic value skyrocketed to $3,500. That means if they tried to get the same visibility through Google Ads, it would cost thousands every single month. Instead, SEO is compounding their investment.
Ryan and Selyn couldn’t be happier: “Rounded Digital has completely changed the way we generate business. We went from chasing leads to having them come to us.”
Case Study 2: Harris Fence & Patio
Down in Baton Rouge, Jason from Harris Fence & Patio had a similar story. His site had some traction — ranking for 40 keywords across Google’s first 10 pages — but he wasn’t capturing the customers searching for fence contractors in his area.
After launching his Rounded Digital site and campaign:
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His keyword coverage grew to 219 total rankings in under a year.
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Harris Fence & Patio now appears in the top 3 results of the Google Map Pack.
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He’s sitting in the 1st or 2nd organic position for nearly every major fencing keyword in Baton Rouge.
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His estimated traffic value is now over $800 per month and climbing.
For Jason, this shift means no more spending tens of thousands on ads just to stay visible. Now, Harris Fence & Patio dominates Baton Rouge’s search results organically, building a long-term competitive edge that continues to compound.
Our Strategy: AI-Powered, Human-Perfected
So how did we help these two fence companies grow from virtually invisible to Google powerhouses? The answer lies in our unique blend of AI innovation and hands-on expertise.
At Rounded Digital, we were early adopters of AI. But unlike many agencies that treat AI as a shortcut, we’ve built a proprietary system that combines technology with strategy and human creativity.
Here’s how we do it:
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Custom Questionnaires: Every campaign starts with detailed client questionnaires that extract the unique details of each business — their services, differentiators, and voice.
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️ Fireflies AI: We use AI call transcription to capture every nuance of client conversations, ensuring nothing gets lost in translation.
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5-Page Prompting Method: Our proprietary process allows us to generate structured, SEO-rich, and highly targeted service pages that Google loves and customers trust.
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✍️ 200,000+ Words of Content per Month: For all our clients combined, we create nearly 200,000 words of fresh content monthly, from blogs to service pages, ensuring every client builds a library of keyword-rich assets.
The result? A steady stream of long-form, value-packed, SEO-optimized content that drives rankings, builds authority, and converts visitors into leads.
Check out the service page below to see how we structure content that’s highly authoritative and built to dominate on Google.
Click Here 👉 Service Page Content and Structure Example
Living Our Mission and Values
We don’t just measure success in traffic or rankings. At Rounded Digital, our mission is clear:
Rounded Digital helps small businesses crush their business goals with affordable, transparent, and results-driven digital marketing. Our deliverables are clear, our communication is candid, and we deliver on our commitments — on time, above expectations, and backed by results our clients rave about.
Our case studies with Colorado Fence & Deck and Harris Fence & Patio are living proof of our core values in action:
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Transparency & Candor: We told both clients exactly what needed to change — and we backed it with data.
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Excellence in Execution: “Almost done” wasn’t enough. Every page, every keyword, every optimization was executed with precision.
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Results Always Matter: We measure success in real leads and real growth, not vanity metrics.
When we say we help businesses grow, we mean it. Ryan, Selyn, and Jason aren’t just clients — they’re proof that small businesses can compete and win online when given the right tools and strategies.
Why Rounded Digital Stands Out
Plenty of agencies promise results. Here’s why we’re different:
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Affordable Pricing for Startups: Our Web Design Starter Kit starts at just $500/month, giving small businesses enterprise-level quality without draining resources.
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Unmatched Communication: Clients never wonder, “What are you doing for us?” Monthly reporting, consistent check-ins, and candid updates are baked into our process.
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Reliability Through Deliverables: Every package comes with tangible deliverables — websites, blogs, backlinks — not vague promises.
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Proven Results: Just ask Ryan, Selyn, or Jason. From 10 keywords to 228 or 40 to 219, the numbers speak for themselves.
Conclusion: From Invisible to Unstoppable
Colorado Fence & Deck and Harris Fence & Patio both started where so many small businesses do: frustrated with their lack of visibility online. In less than a year, both transformed into local market leaders — ranking at the very top of Google, dominating their map packs, and building pipelines of leads that keep them booked and profitable.
That’s the Rounded Digital difference.
Are you ready to stop chasing leads and start dominating your market? Let’s talk about how Rounded Digital can help your business crush its goals.
Talk Strategy with Justin Harned
Ready to grow? Sit down with Rounded Digital’s co-founder to uncover what’s holding your business back online and map out a plan that actually delivers.