326 Construction

Project Details

326 Construction partnered with Rounded to create a professional, SEO-driven website that better reflects the company’s craftsmanship, service range, and long-term growth goals. Based in Nevada, Texas and serving homeowners, landowners, and property owners throughout Collin County and surrounding North Texas communities, 326 Construction needed a website that could support both its fencing services and its broader construction capabilities.

Founded by Clayton Dacey, 326 Construction grew out of years of hands-on experience, a strong work ethic, and a desire to build a business rooted in quality, honesty, and dependable service. During the onboarding process, Clayton shared that although the business officially began in 2025, he had been doing this type of work since he was a teenager, learning practical skills from family, work experience, and years of hands-on problem solving. He also explained that 2026 felt like the company’s first full year where he could fully devote his time and energy to growing the business.

The website needed to capture that story while also helping the company move beyond a narrow “fencing only” identity. While fencing remains a major part of the business, 326 Construction also offers patios, outdoor living spaces, custom gates, pipe and steel fencing, wrought iron fencing, chain link fencing, and metal building construction. The goal was to create a site that gave each service room to stand on its own while keeping the overall brand clear, approachable, and easy to understand.

Challenge

326 Construction needed a website that could support a growing business in a competitive local market. The company had already earned positive word-of-mouth and early traction, but the previous online presence did not fully reflect the professionalism, service quality, or expanded direction of the business.

One of the primary challenges was positioning. The business started with a strong fencing foundation, but Clayton wanted the brand to feel broader and more flexible as the company expanded into patios, outdoor living, and metal building construction. The website needed to communicate this shift without losing the strong local fencing relevance that could help customers find the company in search.

The site also needed to build trust quickly. For a newer business, credibility matters. Visitors needed to understand who they were hiring, what types of projects 326 Construction could handle, and why the company was a good fit for residential, rural, and property improvement projects throughout North Texas.

Another challenge was SEO structure. Each major service needed its own clear page, search-focused content, and conversion path so the website could support local visibility over time. Instead of relying only on the homepage, the site needed to allow potential customers to enter through specific service pages, whether they were searching for custom wood privacy fencing, chain link fencing, custom gates, patios, or metal buildings.

Strategy

Rounded focused on creating a website that balanced brand clarity, service education, and long-term SEO value. The strategy was to position 326 Construction as a dependable North Texas contractor with the craftsmanship and flexibility to handle a wide range of fencing and outdoor construction projects.

We built the content strategy around the company’s core services, giving each offering a clear purpose within the website. Rather than grouping everything into one general services page, we created a structure that allowed individual services to be optimized for specific search intent. This helped support searches related to fence installation, custom gates, pipe and steel fencing, patios and outdoor living, and metal building construction.

The messaging emphasized the qualities that matter most to homeowners and landowners: durable materials, honest communication, quality craftsmanship, practical recommendations, and work built for Texas weather. Because 326 Construction serves a mix of residential and rural properties, the content needed to speak to both homeowners looking to improve curb appeal and landowners needing strong, functional property solutions.

Local SEO was also a key part of the strategy. The site was built to support visibility across Collin County and surrounding communities, including Nevada, Lavon, Josephine, Farmersville, McKinney, Allen, Plano, Wylie, Sachse, Murphy, Rockwall County, Hunt County, and Fannin County. This gave the website a stronger geographic foundation while keeping the copy natural and useful for real visitors.

Solution

Rounded delivered a clean, service-focused website designed to make 326 Construction look professional, credible, and easy to contact. The final website gives visitors a clear understanding of what the company offers, where it works, and why customers trust the team for fencing, patios, outdoor living spaces, and metal building construction.

The homepage introduces 326 Construction as a local contractor serving Collin County with custom fencing, patios, outdoor living spaces, and metal buildings. From there, visitors can quickly explore the company’s main service categories, view project photos, learn more about the process, and request an estimate.

The service pages were developed to support both user experience and search visibility. Each page provides helpful, specific information about the type of work offered, including:

Custom Wood Privacy Fencing
Content focused on privacy, curb appeal, property value, and durable wood fence solutions designed for North Texas homes.

Chain Link Fencing
A practical service page highlighting affordable, secure fencing for backyards, pets, property lines, and functional spaces.

Pipe & Steel Fencing
Messaging built for landowners and rural properties that need strong, long-lasting fence systems for acreage, livestock, and property boundaries.

Wrought Iron Fencing
A polished service page centered on security, visibility, curb appeal, and long-term durability.

Custom Gates
Content highlighting access, function, and design for residential and rural properties.

Patios & Outdoor Living
A broader lifestyle-focused page showing how 326 Construction can help homeowners create more usable outdoor spaces.

Metal Building Construction
A service page designed to support the company’s expansion into metal buildings, shops, storage spaces, and durable structures for Texas properties.

The website also includes local service area content, stronger calls to action, and a project gallery that gives potential customers a better sense of the company’s work. Because Clayton also discussed the importance of using real project photos when available, the website was built to support authentic imagery while allowing room for future project updates as the company continues to grow.

Outcome

Launched in May 2026, the new 326 Construction website gives the company a stronger digital foundation for local visibility, customer education, and lead generation. The site better reflects the full scope of the business while still supporting the fencing services that remain central to the company’s growth.

With clearer service pages, stronger local SEO structure, improved messaging, and easier conversion pathways, 326 Construction now has a website that can grow with the business. The finished site helps customers understand the company’s capabilities, explore specific services, and feel more confident reaching out for an estimate.

The project also gave Rounded a stronger platform for ongoing SEO work. By organizing the website around specific services and service areas, 326 Construction is better positioned to compete in local search results and continue building visibility across Collin County and surrounding North Texas communities.

Most importantly, the website reflects the heart of the business: a hands-on, family-driven contractor focused on honest work, durable materials, and craftsmanship customers can trust.