Accelerate Health

Project Details

Accelerate Health partnered with Rounded Digital to create a website that better reflects the depth of care available across its Denver and Lakewood locations. With chiropractic, physical therapy, regenerative medicine, and auto accident care all under one practice, the new website needed to do more than list services. It needed to clearly communicate how those services work together while helping patients understand where to go, what type of care may be right for them, and how to take the next step.

The result is a more focused digital presence built around Accelerate Health’s collaborative approach to care, its two locations, and a long-term SEO strategy designed to reach patients throughout the Denver metro area.

Challenge

Accelerate Health offers several types of care that are often marketed as entirely separate specialties. Chiropractic, physical therapy, regenerative medicine, and auto injury treatment each have their own audiences and search opportunities, but presenting them independently would miss one of the practice’s biggest differentiators: providers work together rather than operating in silos.
The website also needed to distinguish the Denver and Lakewood offices, clearly communicate which services are available at each location, and explain more complex offerings such as PRP and bone marrow aspirate procedures without losing the patient-friendly voice of the practice.

At the same time, Accelerate Health needed stronger search visibility around its core services without creating competing pages or confusing users about where to begin.

Strategy

Our strategy centered on building the website around the way Accelerate Health actually treats patients: starting with an evaluation and determining the appropriate care from there.

We organized the site so chiropractic, physical therapy, regenerative medicine, and auto accident care each have a distinct role in the search strategy while remaining connected within the overall patient journey. Location-specific content supports Denver and Lakewood searches, while the broader site architecture establishes clear topical authority around the conditions and services the practice treats.
We also placed greater emphasis on the practice’s differentiators, including chiropractic and physical therapy working as equal partners, conservative care as the first approach, physician-performed regenerative procedures, on-site X-ray and lab capabilities in Lakewood, and individualized treatment without pressured prepaid plans.

Solution

Rounded Digital rebuilt the website with clearer navigation, stronger service positioning, and a more deliberate path from search to appointment.

We created dedicated content around Accelerate Health’s primary services and locations, clarified how providers coordinate care, and brought important trust signals forward throughout the site. The new messaging makes it easier for patients to understand that they don’t necessarily need to know which treatment they need before contacting the practice.

Calls to action were also structured around the two locations, giving patients a straightforward path to schedule care in either Denver or Lakewood.

Outcome

The finished website presents Accelerate Health as an integrated healthcare practice rather than a collection of disconnected services. Patients can more easily understand what the practice offers, why its approach is different, and where they should begin.

From an SEO perspective, the site now has a clearer structure for building visibility around chiropractic, physical therapy, regenerative medicine, auto accident care, and location-based searches throughout the Denver metro area. The result is a stronger foundation for both patient conversion and continued organic growth.

Testimonials

Aarin was so awesome to work with! We had a very detailed and comprehensive website and content make-over and I know they spent a lot of extra time with us getting it all exactly how we wanted it. Aarin was super patient with us and incredibly responsive and communicative throughout the entire process. We are so happy with the final product and know the Rounded Team and Aarin put their blood sweat and tears into it!

— Dr. Nicholas Shupe, Owner & Chiropractor 

We had such a great experience working with Rounded Digital!  Aarin and Haley were our main contacts for our two websites and they were great.  We have some very complex offerings/services and they were incredibly patient with us helping make all the adjustments we needed to taylor the content to our specific services.  They were also awesome and fun to work with in general and we’re very appreciative of the whole team and how the websites came out!We had such a great experience working with Rounded Digital! Aarin and Haley were our main contacts for our two websites and they were great. We have some very complex offerings/services and they were incredibly patient with us helping make all the adjustments we needed to taylor the content to our specific services. They were also awesome and fun to work with in general and we’re very appreciative of the whole team and how the websites came out!

— Dr. Britt Downing, Chiropractor