Backyard Borders Fence Company

Project Details

We had the pleasure of partnering with the team at Backyard Borders Fence Company to bring their online presence to life. From our initial onboarding conversations through a full site launch, we worked closely with them to showcase their identity as a trusted, experienced fencing company with over 20 years serving Northeast Tennessee.

The new website highlights Backyard Borders’ core strengths: chain link, wood, vinyl, and ornamental aluminum and steel fencing, along with farm and agricultural fencing, gate installation, and fast, reliable fence repair. Through a clean, easy-to-navigate design, we emphasized the qualities that set them apart, straightforward per-job pricing instead of inflated per-foot rates, manufacturer warranties backed by free repairs on their own builds, and a licensed, insured, and bonded team that homeowners and rural property owners alike can rely on.

Because Backyard Borders serves such a wide range of customers, from homeowners looking for privacy and pet containment to farm owners needing fencing that can hold up to livestock pressure, we built the site’s content architecture around that variety. Dedicated service pages walk visitors through each fencing material and its tradeoffs, while location pages speak directly to the communities they serve across the Tri-Cities region, including Johnson City, Kingsport, Bristol, Jonesborough, and Blountville. This structure makes it easy for a customer in any of these markets to find fencing information specific to their property type and location, without wading through generic content that doesn’t apply to them.

The site also integrates key local SEO strategies to connect Backyard Borders with the growing residential and rural markets throughout Greene County and the broader Northeast Tennessee region. By mapping content around real customer questions, cost comparisons, and material differences, we positioned Backyard Borders as the go-to fencing company for homeowners weighing chain link against wood or vinyl, and for farm owners searching for a crew that actually understands agricultural fencing rather than treating it as an afterthought.

The final result is a professional, locally-focused website that reflects the team’s decades of hands-on experience, honest pricing approach, and commitment to building fences that hold up, whether that means keeping a family’s dog in the yard or standing up to daily pressure from livestock on a working farm.