PECKY

Project Details

PECKY partnered with Rounded Digital in August 2026 to build a more focused, SEO-driven website that reflects the full scope of their business, from full-service interior design to custom furniture and curated retail. The new website launched in September 2026. It gives the Sarasota design firm a stronger digital foundation built around clearer positioning, better-organized services, and distinct paths for homeowners, shoppers, and design professionals.

Challenge

Since 2012, PECKY has served Sarasota and the surrounding coastal communities. The business runs a Flagship Boutique on Central Avenue and an 8,000-square-foot Design Studio Annex stocked with upholstery, casegoods, lighting, and accessories. That depth is a real strength, but the previous website struggled to convey it. Design services, custom furniture, retail inventory, and a trade program were all competing for attention without a clear hierarchy. Key pages were also splitting search visibility for the PECKY brand name, so the site was competing with itself. The challenge was to create a website that felt as polished as PECKY’s showrooms while making it easy for each type of visitor to find their way in and take the next step.

Strategy

Our strategy centered on giving each part of PECKY’s business a clear role, both for visitors and for search engines. We mapped a nine-page launch architecture in which every page owns a distinct set of search terms, which ended the overlap that had been diluting the brand’s visibility. The homepage was positioned to compete for core Sarasota interior design searches. Dedicated pages were built around residential design, commercial and hospitality design, and custom furniture. We also treated the Trade Program as its own conversion path for designers, architects, and builders. Beyond launch, we built a 100-asset content roadmap targeting the communities PECKY serves, including Siesta Key, Longboat Key, Lakewood Ranch, Bradenton, and Venice, so the site can keep gaining local visibility over time.

Solution

Rounded Digital rebuilt the website to reflect PECKY’s expertise, credentials, and the experience of visiting their spaces in person. We wrote new copy across every launch page. We restructured design services into a clear hub, from single-room refreshes to ground-up new construction and turn-key furnishing, and highlighted the firm’s NCIDQ certification and the premium vendor lines it represents, including Verellen. We also built a dedicated Trade Program page with clear qualification and application steps. On the Visit Us page, we reframed the Annex’s appointment-based model as a guided, personal visit rather than a barrier. Throughout the site, we strengthened calls to action and connected the design studio, boutique, and custom furniture offerings so visitors can see how they work together.

Outcome

The finished site gives PECKY a stronger platform for growth. Each service now has a clear home, the brand name no longer competes against itself in search, and homeowners, shoppers, and trade professionals each have a defined path to conversion. The result is an online presence that matches the quality of PECKY’s showrooms, supports local SEO across the greater Sarasota area, and is backed by a long-term content plan.