You often hear claims about companies that hit it big without spending a single cent on marketing. But those are the extreme exceptions, not the rule. In our digital age, 99% of businesses must have an online presence to grow.

Our digital marketing firm, Rounded Digital, helps marshal businesses through the web development and online marketing process.

We offer packages for all budgets and have a proven track record of ushering platforms to the top of the search engine result rankings. Getting there requires solid programming, coding structure, content, and promotion.

So today, we’re pulling back the curtain and giving you a peek into how we do things. We can’t give away all our secrets, but we hope this guide helps people better understand what goes into a successful digital marketing campaign.

WordPress Expertise

Some of the world’s biggest brands rely on WordPress’s programming foundation, including Vogue, The New York Times, Wired, Disney, Readers’ Digest, and the Dallas Mavericks. By going with a WordPress-based site, you’ll be in good company.

Our team has been working with WordPress since its inception. We know the ins and outs and how to tweak the code to mold your vision.

Proper Blog Structure

Certain blog structures perform better than others. We’ll ensure the article resource section of your website is optimized for algorithms and visitors alike. Moreover, we’ll code the website in such a way as to avoid getting dinged with duplicate content penalties.

Our team has been helping businesses, restaurants, medical practices, and Fortune 1000 companies land at the top of search results for over a decade. We keep up with the latest trends and technology, so our clients stay a step ahead of the competition.


Sitemaps still matter! We’ll ensure you have a perfectly optimized one for the WordPress platform and customize your .htaccess file to block duplicate content categories. By the time we’re done, your website’s sitemap will be a finely tuned Ferrari in the eyes of search engine ranking bots.

WordPress Extra Credit Reading

Managed WordPress Hosting and Security

In addition to designing, building, SEO’ing, and filling your site with content, Rounded Digital also provides managed WordPress hosting and enhanced security maintenance.

WordPress Core Updates

Anytime a core WordPress update comes along, we’ll be right on top of it. In the hands of professionals, the process goes a lot smoother, and the risk of a crash decreases exponentially.

Automatic Nightly Backups

It happens to the best websites in the world. One morning, you sit down to work and discover that hackers breached your site, or a major malfunction is causing problems. Automatic nightly updates are a staple of managed WordPress hosting. So if disaster strikes, we’ll be able to get your site up and running quickly.

Automatic Malware Detection

Malware is everywhere, and getting hit can cost a company millions. Moreover, with each passing month, cybercriminals are getting better at cloaking it. Our powerful security probes sniff out malicious code blocks like pigs on truffles, saving you money in the long run.

Automatic Link Monitoring

Search engines care loads about links. They’re a major factor in ranking algorithms. If a spammy site links to yours, we disavow it within 24 hours of discovery, so it doesn’t have time to infect your platform. It’s a labor-intensive process that increases your chance of ranking better.

Extra Credit Reading

Top-Shelf Design and Development

These days, everyone thinks they’re a designer. Chop-shop website developers will promise you a “professionally designed and developed” platform for $1,000 — but when it’s delivered, it looks like your 5-year-old niece made it. We’re sure she’s talented, but do you really want her to design your most important piece of marketing collateral?

High-Quality Stock Media Access

Rounded Digital enjoys access to a massive library of high-end stock images and videos. Joining an equivalent platform would cost you thousands of dollars a year. We include it as part of our cost, saving you money.

Google Expertise

We design and develop our websites in line with Google’s best practices. And we’re not just talking broad strokes. We ensure that every last detail is inspected. These days, precision SEO is the only way to the top of the search engine result pages.

Featured Images

Graphics are just as important as words on a page — from user-experience and algorithmic perspectives. Depending on your package, we’ll hunt down the best images, size and optimize them, and align each graphic with a social sharing app — boosting engagement numbers and increasing click-through rates.

We’ll also ensure every image has keyword-friendly “alt” tags for SEO purposes.

Polished Footers

Have you ever noticed that professional websites have better-looking footers? It’s true!
Our team has perfected the art of footer design and effectiveness. We incorporate a high ratio of NAP — name, address, phone number — which helps with local search and increases conversion rates overall.

Schema Markup Data

Websites must publish grammatically sound, engaging, useful content, and the coding also needs to be top-notch. Algorithms prefer well-structured sites that use proper markup.


All websites should be accessible to people who use screen readers and other internet-navigation programs for blind and deaf individuals. In some jurisdictions, including most of the United States, it’s the law. Failing to comply with various website accessibility statutes could result in a back-breaking fine.

Custom Forms

Do you need custom forms on your website]? We’ve got you covered.
Not only are Rounded Digital’s forms intuitive, but we take measures to reduce spam. Plus, the collected data can be automatically fed into lead generation and analytics programs that will help you grow your business.

Custom Coding

Sometimes, you need a programmer to turn your dream website into a custom-built reality. Rounded Digital has on-call coders who can customize scripts, themes, and websites. We also do custom designs, so your platform will stand out from the pack.

Utility Pages

Utility pages are the most overlooked elements when building a new website — but they’re very important. What are utility pages?

  • 404 Not Found: Presenting a 404 Not Found page is the polite thing to do. It lets visitors know that what they were looking for no longer exists. Also, don’t you like it when a website makes its 404 page a little special? It’s a small detail that can make a big difference in terms of impressions.
  • Privacy Page: It’s not safe to operate a website — especially a commercial website — without a privacy page. Several international statutes and regulations affect websites worldwide, and you must use certain verbiage in your privacy policy to protect you from legal actions.
  • Terms of Use: Equally important is a term of use policy for your website. Having one indemnifies you from a lot of nonsense actions. Plus, it outlines what guests agree to by using your site.

Our team will ensure you have all the necessary utility pages, include the proper legal verbiage for your jurisdiction, and comply with far-reaching rules, like the General Protection Data Regulation and California’s online privacy laws. Even websites hosted outside those areas need to follow these laws if they allow access to people in Europe and California.

Extra Credit Website Design and Development Reading

The Best Content Team in America

Is it boastful to call our writers “the best content team in America?” It probably is — but it’s true! They’re college-educated, native-English speakers who understand how to research topics quickly and pump out quality posts.
And we understand if you want to approve everything before it goes live. We have a seamless system for that.

High-Quality, Unique Content

Our content writers understand the difference between passable and high–quality — and deliver the latter. You won’t end up with articles that read like they were written by someone who is 6 years old.

Good content matters to potential clients, customers, patients, and search engine bots. Great content is a way to grab an edge in the search marketing game.

Content Marketing Extra Credit Reading

Super-Sized SEO That Works

In addition to using the right words, you need the proper markup structure. Link placement — both internal and external — is also vital, as is how you layout your website. Algorithmic bots favor certain code structures over others.

So let’s dive into the nuts and bolts of effective SEO.

Link Placement Perfection

Backlinks are an integral part of online marketing campaigns. But be careful. Pointing a bunch of paid links to your site may have worked 15 years ago, but it could land you in serious trouble today. Not only do all search engines forbid the practice in their terms of service, but getting caught could mean index banishment.

What does that mean?

Getting removed from an index means your website will never show up in search results — not on the first page or the 121st. Our team of digital marketing experts understands how to build an effective web of backlinks without raising algorithmic alarms.

Conversion Optimization

Having a website is great, but it’s even better to have a website that converts visitors.

What is conversion?

It’s the art of getting visitors to take desired actions on your site. For example, if you want people to fill out a contact form and submit it, your conversion rate would be the percentage of people who complete that task compared to the site’s total traffic.

Perfect URL Structure

Every tiny detail matters when it comes to gaining an algorithmic edge — including a domain’s URL structure. The more organized a site, the more likely a search bot is to reward it in the rankings.

There are also guidelines about URL lengths. When you work with us, we’ll handle it all.

SEO Plugins

Be careful with plugins! Some people mistakenly add a zillion, which makes their website sluggish and often causes it to break. Besides, the more plugins you have, the more likely you will get hacked.

That said, plugins are helpful. The key is finding a suite of essential ones that enhance your platform.

We’ll help you do that. Our team can handle it without you having to worry, or we can walk you through the process and work together on curating the site’s plugin menu.

Off-Site SEO

Rounded Digital also develops off-site SEO campaigns for clients. We have options for all budgets and can customize a plan for your niche and location. Off-site SEO involves several tactics, including:

  • Guest posting
  • Quality link cultivation
  • Targeted ad campaigns
  • Analytics analysis
  • Article syndication
  • Video development

Social Media

While we, personally, don’t do social media management in-house, we partner with many people who do. Budget permitting, we can match you with someone who would be a good fit for your project.

However, not every business needs a social media presence. It works wonders for some niches. But for others, it’s a waste of money.

Featured Snippets

Google and other search engines sometimes answer a search-query question with a full snippet at the top of the page. Landing those spots should be a goal of every business, and we know how to get you there.

Google Analytics

Since the overwhelming majority of North Americans use Google, Google Analytics is probably the most important online marketing measurement tool. But the program can be overwhelming if you don’t know what you’re doing. It’s a robust reporting system, but it also takes know-how to leverage properly.

Google Search Console

In addition to Google Analytics, every website should be monitored through Google’s Search Console. It assesses the health of a site and alerts webmasters to problems that arise. It’s a window into how Google sees your site, which is of the utmost importance.

SEO Extra Credit Reading

Let’s Talk About Your Digital Marketing and Website Needs

Let’s talk! We have the experience you need and know what it takes to get you to the top of the SERPs. We’re based in Colorado but successfully work with businesses across the United States, Canada, Australia, and the United Kingdom — and are willing to work with companies everywhere. Pick the best method for you:

We look forward to chatting with you about your website development and digital marketing needs.